BEAUTY RUN & DIAMOND CODE

07.03.2026

A charity run in support of Max Polyakov and the Life as a Miracle Foundation. On July 4, 2026, each participant will donate a strand of hair—their actual DNA. Diamond Code will collect the material from all participants and grow it into a single diamond.

Diamond Code by IQDiamonds - is a company that can do the impossible: transform a piece of a person into a diamond. And together with LNC, we are launching the "DNA of Good" project..

And the beauty community will gather in his support to run 5 km along Luzhnetskaya Embankment.

The DNA of Good is in each of us!

On July 4, 2026, each participant will donate a strand of hair — their real DNA. Diamond Code will collect the material from all participants and grow it into one diamond.

Maxim Polyakov will donate the final hair as he crosses the finish line.

From a small strand of hair — with your DNA — a true diamond is grown. We are combining the DNA of all the participants in the upcoming race — and the DNA of Max Polyakov himself — to grow a single diamond. A symbol of our unity. A symbol of the fact that we have accomplished something important together.

The finished diamond will be auctioned off for charity. The proceeds will go to the "Life as a Miracle" foundation.

Kindness isn something we do. Its what we are made of.

Finish line: July 31st! Stay tuned for updates on our blog and social media!

BEAUTY RUN & DIAMOND CODE

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