The BEAUTY RUN charity run, which brought together over 130 aesthetic medicine specialists, took place at the Luzhniki Sports Center in Moscow. Organized by LNC, the event raised over 1.6 million rubles. These funds will be donated to the "Life as a Miracle" foundation to support children suffering from rare liver diseases. Anna Mitrofanovas TRIGGER magazine served as media sponsor.

Origins of the Idea

The impetus for the BEAUTY RUN came from the VYZOV charity marathon. The project, led by Russian ultramarathoner Maxim Polyakov, who will run 2,026 kilometers in 31 days in July 2026, aims to raise awareness of childhood liver diseases. LNC, supporting this initiative by donating a portion of its proceeds to the fund, then proposed uniting the industrys professional community around this noble cause.

Industry Unity

Companies participating in the run included LNC, UMA, VINMED, MST, DiAR, SNA Beauty, Argumentum, A-Medica, MS-MED, and Update Clinic. They were joined by clinics and professional associations including GMT Clinic, SWISS BEAUTY CLINIC, Clinic Professional, MedDesa, Aristel, Dar-Yan, Estetika Group, Studio BL, Vector, and Gradient. Participants included renowned opinion leaders in aesthetic medicine, such as Alena Saromytskaya, Andrey Fedorov, and Kirill Burmistrov. The organized nature of the event allowed for fundraising not only through corporate contributions but also through personal donations from participants on the day of the run. Evgeny Makhortov, Development Director at LNC, noted: "After learning about Maxim Polyakovs initiative, we knew we couldn stand by. Initially, we planned to simply make a donation, but then the idea arose to involve our entire industry. Every kilometer walked became our contribution to helping children."

Distances for Everyone

The event included three distances designed for participants of varying fitness levels: 5 km (pace 6:30 min/km), 4 km (pace 8:00 min/km), and 3 km (walking, pace 10:00 min/km). The main principle was accessibility and a shared contribution to a good cause, not athletic performance.

"DNA of Goodness" Project

One of the highlights of the BEAUTY RUN was the launch of the "DNA of Goodness" project in partnership with Diamond Code by IQDiamonds. Participants donated strands of hair to create the lab-grown diamond "Heart of Goodness". Maxim Polyakov will complete his collection after his ultramarathon. The resulting diamond will be auctioned, with proceeds going to help children.

The event also included the presentation of commemorative "Badge of Distinction" emblems from the CityLine advertising agency to LNC clinics and partners.

Larisa Bochkareva, founder of LNC, emphasized: "We wanted to not just hold a sporting event, but to unite people around an important mission. Its especially valuable that the professional community responded so actively. Every step, every contribution, is a real help to children."

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